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Search Engine Optimization (SEO) – What is the big deal?

  • Improves the position of your website generated by search engines = it is easier for customers to find you = more traffic
  • Higher ROI than any other form of marketing
  • Increases competitiveness – improves your brand awareness and credibility
  • More relevant and qualified leads improve your sales

What is SEO?

Search Engine Optimization is time and expertise demanding process. The basic principle is to modify your website and its content so it is easier for search engines to crawl and index your website. The three primary areas of SEO are that need special attention are: design / content, technologies / specifications, and quality standards. Design and content basic guidelines are to have a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Webpage should include the words that you want your users to use for a search as keywords. Not following technical specifications means for example placing many fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep on your website that prevent search engine spiders to seeing all of your site content and causes them trouble to crawling your site. Following quality standards means to make websites primarily user friendly, not only search engine friendly - placing the same content that is visible for search engines to be displayed for website visitors. Following these principles will always increase the quality of your website.

There are also some deceitful ways to increase your website ranking. For example:

  • Cloaking: presenting a different content to search engines than to your website users
  • Hidden text and links: Web owner ads texts or links that are not visible on the website. Common tricks are: use white text on a white background, scale the font size to 0, hiding text behind an image or using CSS to cover text. This will bring visitors to your site, but them they will never find the information that they were looking for.
  • Doorway pages: are typically large sets of poor-quality pages with no useful content where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination – typically some homepage.

U.S. Global Business IT does not use these deceiving techniques to increase page ranking of our , as they cause daily a large amount of frustration to all internet users who are looking for useful information. We recommend to use only honest and professional SEO methods to improve the quality and ranking of your website. These proper SEO techniques will eventually improve the position of your website, increase the number of your visitors, and will create a pleasant and memorable experience for your customers.

USGBIT automatically follows all guidelines and makes our small business website solutions SEO friendly throughout the whole website design and development process. All of our ready-made small business website solutions such as website content management software q-Redactor or ecommerce software solution q-Shop are search engine optimized and always generate a high quality code. However, if you want your website to show up on the top of search engine results, please, contact us for more information and quotes, because this process is quite time consuming, expensive and has a long-term period of ROI. Depends on your needs and budget, sometimes USGBIT outsources these services to the best SEO / SEM specialized firms, as well as our external partners.

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